Stockholm 2019-05-24
Open Air Group was formed in 2016 with the goal of becoming the Nordic market leader in the development and sale of products for hunting, dogs and outdoors. The group today stands behind brands such as Tracker, Alaska 1795 and Burrel, as well as Widforss.se and Retkitukku.fi. Now, the well known brand Chevalier is becoming part of Open Air Group.
“Chevalier is a great company and a brand that stands for high quality, with a strong position in the Nordic region. With their long experience from the development of hunting clothes, there is unique knowledge within the company and a strength in the brand that we will develop further” says Camilo Sjödin, CEO of Open Air Group.
Chevalier has developed hunting clothes since 1950 and today has a range that caters to both the classic and the modern hunter. Chevalier will continue to operate as a stand-alone company, but with the opportunity to benefit from the expertise and structure that exists within Open Air Group.
“It is very exciting that we are now joining Open Air Group. We will be part of a group of companies with a clear focus in hunting. This will make us stronger in the short- and long-term. We continue to be one of the hunting trade’s best clothing brand and we will keep our distribution through our customer network and wholesellers in 30 countries.
We are convinced that Open Air Group can contribute with power and energy to Chevalier and ensure that we are also relevant for both experienced and new hunters in the future” says Niklas Nilsson, CEO of Chevalier.
As a result of the merger, Chevalier's current owner Mellby Gård will become a new shareholder in Open Air Group.
For additional questions:
Camilo Sjödin, CEO, Open Air Group
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