top of page
OAG_10.jpg

E-com

Divisions

E-Com

Outdoor retailers

Our E-Com Division comprises leading e-commerce brands in the Nordic region, each dedicated to delivering exceptional products and services to outdoor and hunting enthusiasts. Through a commitment to quality, innovation, and customer satisfaction, our e-commerce brands ensure that outdoor adventurers have access to the best gear and equipment, no matter where they are. This division exemplifies our dedication to making top-tier outdoor products accessible and convenient, driving growth and expanding our reach across the Nordics.

51

Employees

3

E-Com Brands
ACLIMA Shoot 3 10.jpg

Widforss & Retkitukku

Widforss is one of the most well-known brands within hunting and outdoor in Sweden. Since 1729 Widforss AB has been a supplier to generations of knowledgeable and demanding customers.

Few brands can demonstrate the longevity of Widforss. A success fully contributed to high quality products, customer service and the capability to develop over time fuelled by the ambition to always be one step ahead of the competition.

Today, Widforss has evolved into an online shopping experience with the vision to offer the best possible assortment at attractive prices.

Widforss e-commerce operations was launched in 2017 and has been a part of Open Air Group since the beginning.

Year of investment: 2017
CEO: Mikael Nilsson
Office Locations: Stockholm, Sweden. Sandefjord, Norway Helsinki, Finland.
Number of employees: 51

Widforss Sweden is one of the most well-known brands in hunting and outdoor life in the country. Since 1729, Widforss AB has been a supplier to generations of knowledgeable and demanding customers.
As part of the Open Air Group, Widforss Sweden operates in Sweden and shares its resources with Widforss Norway.

widforss_no.png

Widforss Norway is Open Air Group´s e-commerce operations in Norway, sharing resources with Widforss Sweden and with focus on hunting, outdoor and dog products. 

Widforss Norway was launched in 2019 and has been a part of Open Air Group since the beginning.

Retkitukku is Open Air Group´s e-commerce operations in Finland. Retkitukku provides hunting gear, dog food and accessories and other general outdoor products. Retkitukku was established in 2011 by the Koskelo family in Finland with the ambition to provide the leading online shopping experience within it´s field and with a high share of products sourced directly from the producer. Today Retkitukku is a well established e-commerce company in Finland. 

Retkitukku was acquired by Open Air Group in 2016.

bottom of page