About
Open Air Group was founded in 2016 with the aspiration to become a strong group with Nordic leading companies of products for outdoor and hunting communities. The group invests in, and develops, companies within the outdoor segment and has a strong focus on development of new proprietary brands and products.
Who we are
CONNECTING PEOPLE WITH NATURE
By proudly and actively managing a diverse portfolio of leading companies dedicated to the outdoor and hunting communities Open Air Group strive to enhance the outdoor experience and to fostering a deep connection with nature. With several dynamic companies under our umbrella, organized into three distinct divisions — technology, brands, and e-commerce — we are committed to leading innovation and excellence in each niche. We want to unite people with nature and elevate every outdoor adventure through our pioneering operations across the Nordic region and beyond.
Our goals
AN ELEVATED OUTDOOR EXPERIENCE
As a stable owner and through sustainable practices in our companies, we are committed to making a tangible difference in the lives of outdoor enthusiasts. Whether through superior equipment or innovative solutions, our primary goal remains constant: to elevate the outdoor experience, making it more immersive, enjoyable and unforgettable.
GOAL
ELEVATE THE OUTDOOR EXPERIENCE
We want to foster a deeper connection between individuals and the nature, inspiring a lifelong passion for outdoor exploration and care for the environment.
GOAL
UNITE PEOPLE WITH NATURE
Regardless of whether you are an enthusiast or experienced, with our companies we want to enable people to get closer to nature.
GOAL
NATURE FOR ALL
We want to make it easier and more fun for more people to get outdoors to activate themselves and to experience nature.
Organization
THREE DIVISIONS
Our organization at Open Air Group is structured into three divisions:
E-com, Technology, and Brands.
By fostering synergies within and between these divisions, Open Air Group creates a conducive environment for all our companies to thrive while upholding our core values and fulfilling our purpose. Collaboration between divisions enables us to capitalize on shared resources, expertise, and market insights, driving innovation and growth across the organization.