Brands
Division
Brands
Our brand division includes several prominent brands and companies with stylish and practical outdoor and hunting clothing. The division consists of the companies: Everhunt, Chevalier, Alaska 1795 and Aclima.
115
Employees
3
BRANDS
Aclima
Aclima AS was founded by Eivind Johansen in 1939 as a local textile manufacturer in Drammen, Norway. For three generations, Aclima has developed into a specialist in functional underwear where wool is the main component. The products include underwear, base and mid-layers, training products, hats and mittens in wool. Aclima AS had a turnover of about 200 million NOK in 2021 and about 100 employees in Norway, Sweden and Estonia.
Aclima was acquired by Open Air Group in 2021.
Year of investment: 2022
CEO: Christian Loodgard
Office Locations: Krøderen, Norway and Valga, Estonia.
Number of employees: 104
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Everhunt
Everhunt is the Hunting House with a clear purpose – to grow and lead within the world of hunting, uniting strength and heritage under one name. Everhunt is the result of the merger between two of Scandinavia’s most respected hunting and outdoor apparel brands, Chevalier and Alaska 1795.
Everhunts brands embrace every type of hunting. Brands that cherish every hunt, support every hunter, and stays relevant through every season.
Brands built on a shared belief that hunting is a community – where everyone is welcome, and where every hunt becomes a story worth sharing, a moment worth remembering, and a reason to keep exploring.
Today, Everhunt is home to two strong and distinctive brands – each with great potential to grow in existing markets and expand into new.
Year of investment: 2016 and 2019
CEO: Pär Linder
Office Locations: Mölnlycke, Sweden and Helsinki, Finland
Number of employees: 11
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Chevalier
Chevalier develops, designs and markets clothing and accessories for hunting and leisure under its own brand. The company was founded in 1950 and today conducts sales in 30 markets, with Sweden, and northern and eastern Europe as its principal markets.
Chevalier is characterized by the ambition to create opportunities for a life closer to nature with style and innovative functions.
Chevalier was acquired by Open Air Group in 2019.
Alaska 1795
Alaska 1795 was established in 2011 by the Koskelo family in Finland with the ambition to develop a cutting-edge set of hunting outerwear, unrivalled in the marketplace. Since then, innovation and development of proprietary brands has been at the very center of operations. Alaska 1795 products are sold through Open Air Group's E-com channels but also via external resellers around Europe.
Alaska 1795 was formerly part of Retkitukku and was created in 2016 when Open Air Group divided operations into brands, technology and E-commerce divisions.
