Stockholm 2021-01-07
Open Air Group (OAG) Acquires Ultracom, a Finnish developer and supplier of equipment and software for dog tracking. Ultracom will now join forces with existing group company Tracker and together create a strong Nordic platform for digital hunting experiences and tracking solutions.
Tracker, a part of OAG, is a provider of mobile positioning systems for hunters. Together with Ultracom, more than 100 000 active users in the Nordic region are reached. This alliance is a clear step towards the ambition to develop and offer the best mobile social platform, with the most user-friendly and most reliable connection possible for hunting teams, available on the market.
“The match between Tracker and Ultracom is perfect and we are convinced that the joint competence, experience, R&D capacity and sales operations between these two organisations will allow for a very exciting journey ahead” says Camilo Sjödin, CEO, Open Air Group
“Ultracom has a very strong market position, founded on a loyal customer base and product development and innovation at the core of the company. We see this as a strategic alliance between Tracker and Ultracom, where the ambition is to use the strengths of each company and together create the best possible solution for a social, safe and exciting hunting experience for all hunters in the Nordics and in Europe”, says Markus Salmenpohja, CEO, Tracker
Ultracom Group Oy was founded in 1994 and consists of two companies: Ultracom-Group Oy and Ultracom Oy. The group specializes in wireless data transmission and has extensive experience in developing demanding information systems and technical platforms. Ultracom has 20 co-workers and its head office is located in Kempele, Finland. Group’s net sales in 2020 is expected to reach approximately EUR 5.5 million.
“It is very exciting that we are now joining forces with Tracker and becoming part of Open Air Group. It is a very natural next step for Ultracom and it makes much more sense to work together to create an even better and stronger offer towards hunters” says Jari Maansaari, CEO of Ultracom.
In the transaction 100% of the shares in Ultracom Group Oy is sold. This transaction will add approximately 55 MSEK in sales and a solid underlying profitability to Open Air Group.
For additional questions:
Camilo Sjödin, CEO, Open Air Group AB
Markus Salmenpohja, CEO, Tracker Oy
Jari Maansaari, CEO, Ultracom Oy
About Open Air Group
Open Air Group is a holding company currently active in Sweden, Finland and Norway consisting of the brands Chevalier, Tracker, Alaska 1795, Burrel, Valio as well as the retailers Widforss.se, Widforss.no, Retkitukku.fi and Koiravaruste.fi. OAG is also a minority owner of Swedish outdoor brand Garphyttan. The group has a strategy based on growth from organic sales development and acquisitions and generated a turnover of more than SEK 500m in 2020. The goal is to become the market leader in the Nordic region with a focus on product development and sales within hunting, dogs and outdoors.
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