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FOR YOUR
OUTDOOR LIFE

Open Air Group is a holding company focusing on products for hunting, dogs and outdoor, currently active in Finland, Sweden, Norway and Estonia. Our goal is to develop best in class products to become the leading online retailer within hunting, dogs and outdoor. The major shareholder of Open Air Group is Nalka Invest.

Unite people with nature

Whether it's through superior gear or innovative solutions, our primary goal remains the same: to elevate the outdoor experience, making it more immersive, enjoyable, and unforgettable.

Portfolio of

7

Companies
Community of

250

Employees 
Sales in

50+

Countries
Home of

10

Office locations
Nordic roots with

80+

Years of history
Wild Pond

Open Air Group was founded in 2016 with the aspiration to become the Nordic online market leader within products for the outdoor and hunting communities.

Our Divisions

E-Com

Our E-commerce Division includes Widforss and Retkitukku. Your true partner for hunting and outdoor life offering a wide array of outdoor and hunting products and gear.

Technology

Natlink forms Open Air Group's technology division, leading the charge in pursuit of technology innovation. By combining the WeHunt, Tracker and Burrel brands, Natlink pioneers advanced solutions to enhance the hunting experience.

Brands

Our brand division includes well-known brands such as Chevalier, Alaska Brands and Aclima. From outdoor clothing and accessories to cutting-edge and innovative hunting clothing, these brands symbolize quality, innovation and a deep connection to nature.

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