Our companies

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TRACKER

Tracker, a Finnish company, specializes in developing, manufacturing and marketing of GPS receivers for animals, especially hunting dogs, and outdoor consumer applications for mobile phones.

Tracker is a complete communication system for hunters and outdoor enthusiasts, consisting of a dog tracking collar, a tracking app and the Tracker Live™ cloud service providing reliable real-time positioning of the dogs and your hunting friends in the area displayed on high-quality topographic maps, satellite images or compass. The system also has great functions for group communication enhancing the social dimensions of the hunting experience.

Founded in 1977 and headquartered in Finland, Tracker products are sold by a vast network of partners and distributors, primarily in Europe. The spirit of innovation and product development has made Tracker one of the pioneers in the industry, something which is proven by the many patents submitted and granted. 

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RETKITUKKU

Retkitukku is a fast-growing product developer and online retailer of hunting clothing and equipment, canine nutrition and other outdoor sporting and leisure equipment.

Retkitukku is a fast-growing product developer and online retailer of hunting clothing and equipment, canine nutrition and other outdoor sporting and leisure equipment.

Retkitukku was established in 2011 by the Koskelo family in Finland with the ambition to develop a cutting-edge set of hunting outerwear, unrivalled in the marketplace. Since then, innovation and development of proprietary brands has been at the very center of operations. As a retailer, the company has expanded into several online domains, covering most of the Nordics with Retkitukku.fi, Nettojakt.no and Koiravaruste.fi.

The Retkitukku portfolio of proprietary brands consists of: Alaska Elk 1795 (hunting clothes), Burrel (hunting electronics) and Valio (canine nutrition). The vast retail assortment of Retkitukku is also complemented with high quality external brands. Retkitukku’s proprietary brands are sold through its own retail outlets but also via external resellers, including a number of nationwide Finnish retail chains.

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WIDFORSS

Widforss is one of the most well-known brands within hunting and outdoor life in Sweden. Since 1729 Widforss AB has been a supplier to generations of knowledgeable and demanding hunters.

The operations initially consisted of spice and gunpowder trading, however the business developed during the 19th century to also include arms, accessories and clothing.

Few brands can demonstrate the longevity of Widforss, a success fully contributed to high quality products, customer service and the capability to develop over time, fueled by the ambition to always be one step ahead of the competition.

Today, Widforss has evolved into an online shopping experience with the vision to offer the best possible assortment at attractive prices with swift and free delivery, for hunting and outdoor enthusiasts in the Nordic market.

The online retail platform Widforss.se and the physical Widforss Steninge store co-operate in some areas but are set up, and managed, as two separate companies.

Our brands

CONTACT

For all contact enquiries, please send us an email at [email protected] and we'll get back to you as soon as possible.